Instagram AI chatbot

AI chatbot for Instagram DMs that answers, sells and books

Let an AI chatbot reply to Instagram DMs, story replies and ad conversations around the clock. It answers from your own content, speaks the customer’s language and passes the chat to your team when a person is needed.

Get Started For Free Chat on WhatsApp

Or start with $150 of credit, enough for a first month of Growth

  • 24/7 DM replies
  • Your own content
  • Human handover
  • Your choice of AI model
Nova Boutique Business account

Hi! Do you have the green midi dress in size 38?

22:14

Hi! Yes, size 38 is in stock. It is €59 and ships within 2 days.

22:14

Buy nowOther colours

Can I return it if it doesn’t fit?

22:15

Of course. Returns are accepted within 14 days and size exchanges are free.

22:15

Why an AI chatbot on Instagram

Answer every Instagram DM, even when your team is offline

Questions about products, prices and bookings arrive in Instagram DMs at all hours. An AI chatbot answers them in seconds from your own content, so customers do not wait and your team handles only the conversations that need a person.

  • Reply within Meta’s 24-hour window, at any hour
  • Answers grounded in your documents, not guesses
  • Handover to agents in the shared inbox
Instagram DM automation guide The 24-hour rule explained

Meta’s rules for automated DMs

Who starts
The customer messages first, or comments for a private reply
Reply window
24 hours after the customer’s last message
Human agent tag
Manual replies by a person for up to 7 days, not for automation or promotion
Disclosure
Say the chat is automated where the law requires it

Features

What an Instagram AI chatbot does for your business

One AI assistant for DMs, story replies, mentions and ad conversations.

Examples

Instagram AI chatbot conversations

How the chatbot sounds to your customers.

  • Story reply turned into a booking

    A follower replies to a story about a new offer. The chatbot offers free slots and confirms the appointment.

    Bloom Studio Business account

    Is this offer still on for Friday?

    13:05

    Yes! The cut & style offer runs until Sunday. Friday has two free slots.

    13:05

    16:0018:30

    18:30 please

    13:06

    Appointment confirmed

    Friday · 18:30 · Cut & style

    Reminder set for Thursday

    You are booked. See you on Friday!

    13:06

  • Complaint handed over to a person

    A customer reports a damaged order. The chatbot collects the order number and passes the chat to support with the full history.

    Nova Boutique Business account

    My parcel arrived and the dress is torn.

    10:20

    I am sorry about that. I am passing you to our support team with your order details.

    10:20

    Hi, this is Deniz from support. A replacement is on its way today.

    10:24

    Thank you!

    10:25

How to launch an AI chatbot on Instagram

Four steps from your Instagram account to a chatbot that is live.

  1. Connect Instagram

    Connect your Instagram Business account, linked to a Facebook Page. DMs, story replies and ad conversations arrive in MonoChat.

  2. Add your content

    Upload documents and web pages to the knowledge base so the chatbot knows your products, prices and policies.

  3. Set the rules

    Choose the AI model, write the instructions and decide when the chatbot books, tags or hands over to a person.

  4. Go live and improve

    Turn the chatbot on, follow conversations in the team inbox and compare AI and agent performance in analytics.

Instagram AI chatbot use cases by industry

The same chatbot, set up for the questions your customers ask most.

FAQ

Instagram AI chatbot FAQ

What Meta allows, where the answers come from and when a person steps in.

Can I use an AI chatbot on Instagram DMs?

Yes. Meta’s official Instagram messaging API allows automated replies to people who message your business account first. MonoChat connects through it, so the AI chatbot can answer DMs, story replies, mentions and ad conversations within the 24-hour window.

What happens when the 24-hour window closes?

The chatbot cannot send messages until the customer writes again. A person on your team can still reply manually for up to 7 days with the human agent tag, which Meta does not allow for automated or promotional messages.

How does the chatbot know about my products and policies?

You add your own material to the AI knowledge base: PDFs, spreadsheets, web pages and text. The chatbot retrieves the relevant passages and grounds its reply in them, which reduces made-up answers.

Do I have to tell customers they are talking to a bot?

Meta’s policy requires automated chats to disclose that they are automated where the law requires it. A short line in the greeting, such as “I am the store’s AI assistant”, plus an easy way to reach a person covers most cases.

When does the chatbot hand over to my team?

You decide, for example for complex questions, complaints or when a customer asks for a person. The chat is assigned to the right agent in the shared inbox with the full history, and the agent replies from the same Instagram account.

Keep exploring

First month of Growth on us

Put an AI chatbot on your Instagram DMs

Connect your Instagram Business account, add your content and let AI answer customers while your team takes the conversations that need a person.

Start with $150 credit Chat on WhatsApp

One code per business • 30 days to redeem • No card needed

$150 to get started.

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