Event-Driven Customer Journeys
Stateful Workflow Orchestration
Design end-to-end customer journeys with event-based triggers, stateful logic, and real-time actions. MonoChat orchestrates workflows using both platform events and external system event streams — so you can automate marketing, sales, and support with precision.
Workflow Automation Capabilities
Build customer journeys that react to events, keep state, and execute actions across channels and systems.
Journey & Workflow Designer
Model your customer journey step-by-step with visual workflows. Add conditions, delays, branches, and actions that match your real business process.
- Drag & drop workflow builder
- Conditional branching & rules
- Multi-step journeys
- Reusable templates
Event-Based Triggers & CEP
Workflows run on events — messages, clicks, form submits, status changes, purchases, tickets, and any external events you stream into MonoChat.
- MonoChat internal events
- External event streams (CRM/ERP/CDP)
- Complex Event Processing patterns
- Real-time decisioning
Automation Across Channels
Turn conversations into outcomes across WhatsApp, Instagram, WebChat and more — without losing context or breaking the customer experience.
- Cross-channel orchestration
- Marketing + sales + support automation
- Human handoff & SLA routing
- Analytics-ready flows
Core Building Blocks
Combine events, state, conditions, and actions to orchestrate end-to-end journeys.
Stateful Workflows
Keep state across the customer journey: stages, scores, preferences, consent, last action, and next best step — without fragile hacks.
Conditional Logic & Branching
Create dynamic paths based on customer profile, conversation signals, segmentation, and business rules.
Event Stream Processing
Trigger and combine events from messaging channels and integrated systems. React instantly to what customers do — not just what they say.
Timers, Delays & Schedules
Build time-based automations like follow-ups, reminders, SLA escalations, and timed sequences with safe delays and retries.
Actions, Webhooks & Integrations
Write back to your systems: create tickets, update CRM, send notifications, sync data, trigger campaigns, or call any endpoint.
Functions & Tooling Nodes
Call Custom Functions inside flows for custom logic, API calls, AI tools, and scheduled jobs — for truly low-code automation.
Practical Use Cases
Common workflows teams build with event-driven journeys and automation.
Marketing Automation Journeys
Run onboarding sequences, win-back flows, segmented campaigns, and personalized follow-ups using event triggers and customer state.
Sales & Lead Qualification
Score leads, route to the right team, schedule meetings, and automate follow-ups based on intent signals and CRM events.
Support & SLA Operations
Automate triage, escalation, internal alerts, and resolution workflows triggered by message patterns, ticket events, and SLA timers.
Key Benefits
What you gain with Workflow Automation inside MonoChat.
Faster Operations
Reduce manual work with automated journeys and event-driven decisioning across teams and channels.
Adaptive Journeys
Respond to customer behavior in real time using branching logic, state, and multi-event patterns.
Connected Automation
Bring CRM/ERP/CDP and internal tools into your customer journey with events, webhooks, and write-back actions.
Scale Without Chaos
Standardize journeys with templates, governance, and measurable KPIs while handling growing volume.
Orchestrate Customer Journeys with Workflow Automation
Turn events into actions across WhatsApp, Instagram, WebChat and your connected systems — with stateful workflows and real-time triggers.