Media & Sports
Fenerbahçe serves fans and members on WhatsApp with personalised bots and CRM integration
Fenerbahçe serves fans and members on WhatsApp with personalised bots connected to its CRM, and reaches them with broadcast announcements.
Who is Fenerbahçe Sports Club?
Founded in 1907, Fenerbahçe is one of Türkiye’s oldest and most successful multi-sport clubs, competing in football, basketball, volleyball and many other sports. Its departments have won more than 1,100 trophies and medals, a total recognised by Guinness World Records.
Goals
- Give members and supporters different experiences
- Connect conversations to the club CRM
- Share announcements with fans
The challenge
A club with millions of supporters and a large membership base has to answer very different questions from members and fans, and keep them informed at scale.
How Fenerbahçe Sports Club uses MonoChat
Personalised bots
Bots recognise members through the CRM integration and offer them a different experience from supporters.
Broadcast announcements
Announcements reach opted-in fans as WhatsApp broadcasts.
Results
Members and supporters get answers suited to them, and the club reaches fans directly on WhatsApp.
Fenerbahçe Sports Club runs MonoChat on its own servers, so this story has no platform figures.
