Off-Plan Project Launch Campaigns

Off-Plan Project Launch Campaigns on WhatsApp, From Teaser to Reservation

Announce a new project to the buyers who asked to hear about it, answer payment-plan questions instantly and collect expressions of interest before launch day, then hand the most serious buyers to your sales team.

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  • Bulk messaging
  • Click-to-WhatsApp ads
  • Payment links
Nova Developments Business account

Nova Gardens · launching 14 March

1–3 bedrooms and townhouses

From €285,000

Hi James, you asked to hear about new projects in Westbrook. Nova Gardens opens for priority registration this week.

10:00

Payment planFloor plansRegister interest

Payment plan

10:18

10% on booking, 50% during construction and 40% on handover, planned for Q4 2028. Which unit type would you like to register for?

10:18

1 bedroom2 bedrooms3 bedrooms

2 bedrooms

10:19

Interest registered

Nova Gardens · 2 bedrooms

Priority access before public launch

Thank you. You will be among the first to see the price list.

10:19

24/7
Launch-day answers
AI handles payment plan and unit questions
No-code
Interest forms
WhatsApp Flows collect unit type and budget
API
CRM and inventory
Leads and unit availability kept in sync
1
Inbox for the sales team
Every campaign reply assigned and tracked

Project launch campaign features for developers

Everything a sales launch needs, from the first announcement to the reservation.

  • Segmented announcements

    Send approved template campaigns to opted-in contacts by area, budget, unit type or past project.

  • Click-to-WhatsApp ads

    Ads open a WhatsApp chat where the assistant answers instantly and captures the lead.

  • Brochures and payment plans

    Share brochures, masterplans and payment plans as PDFs, and answer questions about them with AI.

  • Expression-of-interest forms

    WhatsApp Flows collect unit type, budget, nationality and contact preferences in one form.

  • Reservation deposits

    Send a payment link through your own payment provider and confirm the reservation in the chat.

  • Launch event invitations

    Invite registered leads to launch events, collect time slots and send the location and reminders.

  • Sales team routing

    Hot leads go to the right sales consultant with their answers and conversation history.

  • Campaign analytics

    See deliveries, replies, registrations and conversations per campaign to know which segment responded.

Bulk messaging

Announce the launch to everyone who asked to hear

Your database of past enquirers is the warmest audience for a new project. Send an approved WhatsApp template to the right segment, and every reply lands in the shared inbox where the assistant or a sales consultant takes it from there.

  • Segments by area, budget, unit type or past enquiry
  • Buttons for payment plan, floor plans and registration
  • Replies handled by AI first, then by your sales team
See WhatsApp bulk messaging

Launch announcement

WhatsApp template · campaign to an opted-in segment

Message preview

Hi James, Nova Gardens opens for priority registration this week: 1–3 bedrooms and townhouses from €285,000, with a 10/50/40 payment plan. Register your interest to see the price list before the public launch.

How to run a project launch campaign on WhatsApp

Four steps from teaser to reservation.

  1. Build your segments

    Import or sync opted-in contacts and tag them by area, budget, unit type and past enquiries.

  2. Announce and advertise

    Send the launch template to your segments and run click-to-WhatsApp ads for new audiences.

  3. Qualify and register interest

    The assistant answers questions, shares the brochure and collects expressions of interest with a form.

  4. Reserve and hand over

    Serious buyers pay a reservation deposit by link or are passed to a sales consultant.

Example conversations

Off-plan project launch campaign examples on WhatsApp

From the first ad click to a paid reservation and a launch-day visit, all in the same conversation.

  • Sending the project brochure to a lead from a launch ad

    A lead from a click-to-WhatsApp ad gets the brochure as a PDF, picks a unit type and requests a call, so sales start with a warm conversation.

    Nova Developments Business account

    Hi, I saw the Nova Gardens ad. Can you send the brochure?

    12:30

    Nova Gardens brochure.pdf

    Masterplan · unit types · amenities

    PDF · 6.4 MB

    Here is the brochure. Which unit type interests you most?

    12:30

    1 bedroom2 bedroomsTownhouse

    Townhouse

    12:33

    Townhouses start from €620,000 with a 20/80 payment plan. Would you like to speak with our sales team?

    12:33

    Call meVisit the sales gallery

    Call me

    12:34

    Leyla from our sales team will call you within the hour. I have passed on your interest in townhouses.

    12:34

  • Paying an off-plan unit reservation deposit by payment link

    The buyer checks the unit, pays the reservation deposit through the developer's payment provider and receives the receipt in the chat.

    Nova Developments Business account

    I would like to reserve unit 3-07 at Nova Gardens.

    11:10

    Unit 3-07 · Nova Gardens

    2 bedrooms · 3rd floor · garden view

    €398,000

    Unit 3-07 is available. A €5,000 reservation deposit holds it for you for 14 days.

    11:10

    Pay depositAsk a question

    Pay deposit

    11:12

    Here is your secure payment link.

    11:12

    Pay €5,000

    Deposit received

    Unit 3-07 · €5,000

    Receipt #NG-1184

    Thank you, Thomas. Unit 3-07 is reserved for you. Leyla will contact you to prepare the sales agreement.

    11:19

  • Inviting registered leads to a launch event

    Everyone who registered interest gets an approved template invitation, picks a day and time and receives the location, so sales know who is coming and when.

    Nova Developments Business account

    Nova Gardens launch weekend

    Sales gallery · 14–15 March

    Priority unit selection

    Hi Olivia, you registered interest in Nova Gardens. Join us at the launch weekend to choose your unit first.

    10:00

    SaturdaySundayI can't make it

    Saturday

    10:26

    Which time suits you on Saturday?

    10:26

    10:0013:0016:00

    13:00

    10:27

    You are registered

    Saturday 14 March · 13:00

    Nova Gardens sales gallery

    See you on Saturday. Here is the location of the sales gallery.

    10:27

    Open in Maps

FAQ

Project launch campaigns on WhatsApp: common questions

Quick answers to the most common questions.

How do developers use WhatsApp for an off-plan launch?

Developers announce the project to opted-in contacts with approved WhatsApp template messages, bring in new leads with click-to-WhatsApp ads, answer brochure and payment-plan questions with an AI assistant, and collect expressions of interest before the public launch.

Can I send a launch announcement to thousands of contacts?

Yes. MonoChat bulk messaging sends approved template messages to segments of contacts who have opted in to hear from you, and every reply comes back into the shared inbox. Sending limits depend on your WhatsApp Business account tier.

How do I collect expressions of interest on WhatsApp?

Use buttons or a WhatsApp Flow form to capture unit type, budget and contact preferences. The answers are saved on the contact and can be sent to your CRM through the API or webhooks.

Can buyers pay a reservation deposit in the chat?

Yes. MonoChat can send a payment link through your own payment provider, and a webhook from the provider can confirm the payment in the same conversation.

Which campaign results can I measure?

Analytics show deliveries, reads, replies and conversations per campaign, and tags let you count registrations, viewings and reservations per segment.

Keep exploring

First month of Growth on us

Launch Your Next Project on WhatsApp

Announce to the right segments, answer every question and collect expressions of interest with MonoChat.

Start with $150 credit Chat on WhatsApp

One code per business • 30 days to redeem • No card needed

$150 to get started.

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