Messenger marketing messages for people who asked to hear from you

They are promotional messages a business sends on Messenger to people who subscribed to its Page’s marketing messages. Meta offers them through the Marketing Messages on Messenger API, and they can be sent even when the 24-hour messaging window is closed.

A person who has messaged your Page can accept an opt-in request in the Messenger chat. According to Meta’s documentation, people who respond to Click-to-Messenger ads can also be subscribed without an extra opt-in step. Only subscribers receive campaigns.

Meta charges the business for each marketing message delivered and adds the cost to the same bill as your Meta ads. When a subscriber replies, a 24-hour window opens in which you can answer them through standard messaging.

They cannot be delivered to users in the European Union, the United Kingdom, Japan, South Korea or Australia. Meta also offers the product only to businesses based in a limited list of countries, so check your Page’s eligibility before planning campaigns.

Meta allows a Page to send up to one marketing message per subscriber per day and may apply further limits. Each message includes an opt-out option, so a steady, relevant cadence keeps more people subscribed.

No. Message tags may never carry promotional content, and the CONFIRMED_EVENT_UPDATE, ACCOUNT_UPDATE and POST_PURCHASE_UPDATE tags stopped working on April 27, 2026. For promotions outside the 24-hour window, use marketing messages to subscribers.