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Marketing

Lead Ads Follow-up

Sends WhatsApp template messages to people who fill your Facebook and Instagram Lead Ads forms, after the delay you choose, from the channel and template you pick, and stops when someone on your team or the customer has already taken over.

New to MonoChat? This creates your account and workspace and installs Lead Ads Follow-up for you. Already have an account? Sign in and the app page opens so you can install it.

  • WhatsApp
  • Facebook Lead Ads
  • Instagram Lead Ads

Lead Ads Follow-up

By MonoChat, an official Meta Business Partner

A WhatsApp follow-up sent minutes after a Facebook Lead Ads form, with the next step scheduled

What Lead Ads Follow-up does

Lead Ads Follow-up sends WhatsApp messages to the people who fill your Facebook and Instagram Lead Ads forms, at the time you choose, so a new lead hears from you while they still remember the ad.

You set a rule for each page, form or ad: the WhatsApp number to send from, the approved template for each message, and when not to send.

A desk shows the leads waiting, what was sent and when, who replied, and why a message did not go.

  • Your channel, your template

    Choose the WhatsApp number to send from and the approved template for each message. Fill the template’s variables from the form’s answers (name, the service they chose, any question), the form or ad name, or your own text.

  • Up to three steps

    For example a welcome a few minutes after the form, a reminder the next day and a last message after three days. When the person replies, the remaining steps stop.

  • Try it with whispers

    Turn on Whisper only on a rule and nothing goes to the customer: each step is written as an internal note in their WhatsApp conversation at the moment it would go, with the filled template.

Screens and features

Everything you work with once Lead Ads Follow-up is installed.

  • Rules per form

    A different follow-up for each page, form or ad. Header images, videos, documents and link buttons in templates are supported.

  • When it does not send

    Each is a switch on every rule: someone on your team is already handling the conversation, the person has already written to you, the same number got a message in the last days, the person has (or does not have) certain tags, or it is outside your send hours.

  • After the message

    Fill the customer’s profile and a note from the form’s answers and add tags. When the person replies, assign the conversation to a team or a person, or start one of your flows, for example your AI assistant.

  • The desk

    Leads waiting, what was sent and when, who replied, and why a message did not go. Send a step now, stop a lead, or retry a failed message.

  • Send a test

    A test button sends any step to your own number before you switch a rule on.

  • Reports

    Leads, messages and replies per rule and per form.

How to get started

From install to your first answered customer.

  1. Install the app

    Install Lead Ads Follow-up in your workspace. Sample data lets you see the screens before your first lead arrives.

  2. Check lead forms and templates

    Lead forms must be switched on for your Facebook page in MonoChat (Channels › your page › Lead forms), and your WhatsApp number needs approved templates. The app checks both for you.

  3. Create a rule

    Pick the page, form or ad, the WhatsApp number, up to three steps with their delay and template, and when not to send.

  4. Try it, then turn it on

    Use Whisper only or the test button to see what would go, then switch the rule on.

  • Leads that came in before the app was switched on are not messaged.
  • Messages outside your send hours wait for the next opening instead of going at night.

Step-by-step guide: every screen and setting of Lead Ads Follow-up

Install free

New to MonoChat? This creates your account and workspace and installs Lead Ads Follow-up for you. Already have an account? Sign in and the app page opens so you can install it.

FAQ

Lead Ads Follow-up: FAQ

Straight answers before you install.

What does it need to work?

Lead forms switched on for your Facebook page in MonoChat (Channels › your page › Lead forms) and approved WhatsApp templates on your number. The app checks both for you.

Does it work with Instagram lead forms?

Yes. It follows up people who fill your Facebook and Instagram Lead Ads forms.

How many messages can it send to one lead?

Up to three steps per rule, for example a welcome a few minutes after the form, a reminder the next day and a last message after three days. The remaining steps stop when the person replies.

When does it not send?

Each of these is a switch on every rule: someone on your team is already handling the conversation, the person has already written to you, the same number got a message in the last days, tags, and your send hours.

Can I try it without messaging real leads?

Yes. With Whisper only, each step is written as an internal note in the customer’s WhatsApp conversation instead of being sent. A test button also sends any step to your own number.

Are older leads messaged?

No. Leads that came in before the app was switched on are not messaged.

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Start automating today

Install Lead Ads Follow-up in minutes

Install it free from this page. New to MonoChat? Your account and workspace are created for you.

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$150 to get started.

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