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Instagram Story Replies

Instagram story reply automation that turns story reactions into conversations

Every reply to your story and every mention of your account arrives in MonoChat as a DM. Answer in seconds with keyword replies or AI, thank people who tag you and move interested viewers to a booking or a sale.

Or start with $150 of credit, enough for a first month of Growth

  • Story replies
  • Story mentions
  • Keyword replies
  • Shared team inbox
Crumb & Co Active now

How much is the pistachio cake from your story?

09:31

The pistachio cake is 38 € and serves 8. Would you like one for pickup?

09:31

Order for pickupSee all cakes

Order for pickup

09:32

Pickup reserved

Pistachio cake · Saturday 11:00

Pay by link or in store

Done! See you on Saturday.

09:32

Story replies and mentions

How Instagram story replies and mentions reach your business

Stories are where people react on impulse. When they reply or tag you, Instagram delivers it as a message, so you can answer privately and keep the conversation going.

  • Story replies arrive as DMs

    A reply to your story lands in your messages together with the story it answers, so the conversation is private from the first word.

  • Mentions come in as messages

    When someone mentions your account in their story, you receive it as a message: from public accounts, or private accounts that follow you. The story itself is visible for 24 hours.

  • The 24-hour window applies

    Automated replies run within 24 hours of the person’s last message. A team member can answer manually up to 7 days with the human agent tag. Disclose automation where the law requires.

Example: story keyword to booking

Turn a story call to action into booked appointments

A fitness studio posts a story: “Reply BOOK for a free trial class.” Every reply gets the class times instantly, and the booking is confirmed in the same DM.

  • A different keyword per story or offer
  • Buttons with the next free slots
  • Reminder and contact tag set automatically
Pulse Studio Active now

BOOK

18:05

Great! Free trial classes this week:

18:05

Tue 18:00 PilatesThu 19:00 HIIT

Thu 19:00 HIIT

18:06

Trial class booked

HIIT · Thursday 19:00

Reminder set for Thursday morning

See you there! Bring water and a towel.

18:06

Example: story mention

Thank every customer who mentions you in their story

A guest tags a café in their brunch story. MonoChat sends a thank-you right away, tags the contact as a story mention and invites them back with a table booking.

  • Instant thank-you to every mention
  • Contact tagged for your marketing team
  • A next step such as a booking or an offer
Crumb & Co Active now

Mentioned you in their story: “Best brunch in town!”

11:48

Thank you so much for sharing! Show this message on your next visit for a free coffee.

11:48

Oh nice, thanks!

11:52

You are welcome. Shall we save you a table this weekend?

11:52

Book a tableMaybe later

How to automate Instagram story replies with MonoChat

Four steps from your Instagram account to stories that answer themselves.

  1. Connect Instagram

    Connect your Instagram professional account, linked to a Facebook Page, so story replies and mentions arrive in MonoChat.

  2. Build your story flows

    In the no-code builder, decide what happens on a story reply or mention: keyword replies, tags, assignment or a lead flow.

  3. Add AI and handover

    Add your content to the AI knowledge base for free-text questions and set when a conversation goes to a person.

  4. Post and measure

    Post stories with a clear “reply with…” prompt, follow the conversations in the inbox and compare results in analytics.

FAQ

Instagram story replies FAQ

What you can automate on stories, what Instagram allows and how long you have to answer.

Can I automatically reply to Instagram story replies?

Yes. Story replies arrive as DMs, so a MonoChat flow can answer them instantly with a keyword reply, an AI answer, a booking or a payment link, and hand the chat to a person when needed. Automated replies must be sent within 24 hours of the person’s last message.

Do Instagram story mentions arrive in MonoChat too?

Yes. When someone mentions your account in their story, it arrives as a message you can answer and automate. Instagram delivers mentions from public accounts, and from private accounts only if they follow you. The story content is available for 24 hours or until it is deleted.

Can I send a DM to everyone who viewed my story?

No. Instagram only lets businesses message people who contacted them first, for example by replying to a story, mentioning you, sending a DM or commenting. Viewing a story is not enough, so ask viewers to reply with a keyword to start the conversation.

How long do I have to answer a story reply?

You can reply within 24 hours of the person’s last message, and each new message from them reopens that window. After it closes, a team member can still reply manually for up to 7 days with the human agent tag, which cannot be used for automation or promotions.

What is the difference between story replies and comment-to-DM?

A story reply is already a private DM, so the conversation is open and you can answer within 24 hours. A comment is public: you can send one private reply per comment within 7 days, and the conversation continues only if the person answers.

Can different stories trigger different automatic replies?

Yes, with keywords. Give each story or offer its own word, such as PRICE, BOOK or MENU, and the flow sends the matching reply. Anything that does not match a keyword can go to the AI assistant or to your team.

First month of Growth on us

Answer every Instagram story reply

Connect Instagram, build your story flows and turn replies and mentions into bookings and sales with MonoChat.

One code per business • 30 days to redeem • No card needed

$150 to get started.

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