Gupshup Alternative
MonoChat vs Gupshup Superagent
Gupshup Superagent promises an autonomous AI that plans and runs your campaigns from a prompt. MonoChat gives you ready apps for your industry, AI agents on the model you choose and a team inbox where people stay in control, live today with a free plan.
Or start with $150 of credit, enough for a first month of Growth
MonoChat vs Gupshup Superagent: the short answer
Superagent is Gupshup’s new prompt-driven AI agent for marketing, sales and support, launched in beta in April 2026 on top of Gupshup’s messaging infrastructure. MonoChat is an AI business app platform that is ready to use: install an app for your industry, let AI agents answer on WhatsApp, Instagram, Messenger, TikTok, Telegram, web chat, SMS and voice, and hand over to your team in one shared inbox.
- Who MonoChat is for
- Businesses that want ready apps for their industry, AI agents they can see and control on their own model, and a team inbox where people take over, live today with a free plan.
- Who Gupshup Superagent is for
- Teams that want an AI agent to plan and run campaigns from a prompt, need RCS or Truecaller, or want a self-hosted agent, and are happy to join an early-access program.
- Pricing in short
- MonoChat: Plan price + $30 per extra agent or channel; only outgoing messages count. Gupshup Superagent: Superagent pricing not published; Gupshup’s WhatsApp API adds $0.001 per message on top of Meta fees.
MonoChat vs Gupshup Superagent: Feature Comparison
How you work with each product, side by side
How You Work
| Feature | MonoChat | Gupshup Superagent |
|---|---|---|
| Approach | Ready apps for your industry, AI agents and flows you can see and edit, and a team inbox | Tell an autonomous AI agent your goal in a prompt and it builds campaigns and journeys |
| Availability | Live; sign up and start on the free plan | Launched in beta in April 2026; early access sign-up |
| Industry apps | ✔ Ready-made apps for real estate, clinics, salons, hotels, e-commerce, education and more | Recommendations by geography, industry and use case |
| Shared team inbox | ✔ Assignment, routing, notes, roles, bulk actions and mobile apps | Not described on the Superagent page |
| Human handoff | ✔ AI hands the conversation to an agent or team with the full history | Not described on the Superagent page |
AI and Automation
| Feature | MonoChat | Gupshup Superagent |
|---|---|---|
| AI agents | ✔ Set up without code, trained on your documents and web pages | ✔ Built from prompts, with skills and recipes |
| LLM choice | Bring your own key: OpenAI, Anthropic, Gemini, OpenRouter, DeepSeek, Ollama and more | Not stated |
| Workflows | Visual flows with triggers, timers, no-reply follow-ups and hybrid AI nodes | Journeys built by the agent |
| Integrations | Apps, API, webhooks, custom functions and MCP | Connect your stack and build custom skills |
| Self-hosted option | Cloud; run agents on your own endpoint if you need to | Superclaw: a self-hosted, on-device version |
Pricing and Channels
| Feature | MonoChat | Gupshup Superagent |
|---|---|---|
| Pricing model | Plan price + $30 per extra agent or channel; only outgoing messages count | Superagent pricing not published; Gupshup’s WhatsApp API adds $0.001 per message on top of Meta fees |
| Channels | WhatsApp (incl. coexistence, calls and Flows), Instagram, Messenger, TikTok, Telegram, web chat, SMS, voice (SIP) | WhatsApp, RCS, Instagram, SMS, Truecaller, Telegram and voice |
| Free plan | Free forever: 1 user, 1 channel, 1,000 outgoing messages/month | Not stated |
Competitor information verified from Gupshup’s Superagent page, its April 2026 launch announcement and Gupshup’s public pricing page in October 2026.
Most requested features, built in
Features teams often ask for when they compare tools, all included in MonoChat.
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WhatsApp Coexistence with chat history
Keep the WhatsApp Business app on your phone and bring up to about six months of one-to-one chats and your contacts into MonoChat.
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Facebook & Instagram Lead Ads
Lead form answers reach MonoChat, and the Lead Ads Follow-up app messages each lead on WhatsApp within minutes.
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WhatsApp Flows
Create and publish WhatsApp Flows for your number, send them with a template button and get the answers in the chat.
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Custom roles
Create your own roles and choose what each one can see and do, down to an agent seeing only their own conversations.
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Appointment booking
Ready-made apps book appointments, classes, viewings and test drives, with calendars and reminders inside MonoChat.
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Your own AI key and agent harness
Use your own key for OpenAI, Anthropic, Gemini and more, and run agents on MonoChat’s harness, the OpenAI Agents SDK, the Claude Agent SDK or your own endpoint.
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Bulk actions in the inbox
Assign, close, archive or pin many conversations in one go, and update profile fields such as your own stages for many contacts at once.
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Triggers, timers and no-reply follow-ups
Start flows on messages, sessions, payments and your own events, wait minutes to days and take a different path when nobody replies.
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Where MonoChat Stands Out
What you get on day one, without waiting for an early-access invite
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Apps for Your Industry
Install a ready-made business app for real estate, clinics, salons, hotels, e-commerce, education and more, with bookings, leads and reports already built in.
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People Stay in Control
AI answers first and hands over to your team in one shared inbox, with assignment, roles, internal notes and the whole customer history.
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Your AI, Your Model
Run AI agents on your own OpenAI, Anthropic, Gemini or other key with no markup, and see and edit every flow your assistant follows.
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Live Today, Free to Start
Sign up, connect a channel and turn the assistant on in minutes. Start on the free plan and see the price of every paid plan on our website.
When Gupshup Superagent May Suit You Better
MonoChat is not the right fit for everyone. Superagent may suit you better if:
- You want an AI agent that plans and launches campaigns for you from a single prompt.
- You need RCS or Truecaller next to WhatsApp, or large SMS volumes in many countries.
- You need a self-hosted, on-device agent and want to try Superclaw.
- You already send your messages through Gupshup and want everything from one vendor.
How to Start with MonoChat
From sign-up to a live AI assistant and team inbox
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Pick your app
Choose your type of business and install the matching app, for example Real Estate Assistant, Clinic Assistant, Salon Assistant or Shop Assistant. Each one comes with sample data so you can see it working.
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Connect your channels
Connect WhatsApp through Meta’s onboarding, keep the WhatsApp Business app with coexistence if you like, and add Instagram, Messenger, TikTok or web chat.
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Teach your AI agent
Upload your documents and web pages, connect your own AI key or use MonoChat’s, and test answers before you go live.
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Invite your team
Create roles, set working hours and let the assistant hand conversations to the right person in the shared inbox.
FAQ
MonoChat vs Gupshup Superagent: FAQ
Common questions from teams comparing the two
What is Gupshup Superagent?
Superagent is an autonomous AI agent from Gupshup, announced in April 2026 and launched in beta. You describe a goal in a prompt and it builds and runs campaigns, journeys and AI agents across channels such as WhatsApp, RCS, Instagram, SMS and voice. Gupshup also offers Superclaw, a self-hosted, on-device version.
Is MonoChat a good Gupshup Superagent alternative?
It can be, especially if you want something you can use today: ready apps for your industry, AI agents you can see and edit on the model you choose, and a shared team inbox where people take over from the AI. If you mainly want an agent that plans campaigns from a prompt, or you need RCS and Truecaller, Superagent may fit better.
How does MonoChat pricing compare?
Gupshup has not published Superagent pricing. Its self-serve WhatsApp API adds a $0.001 fee to every message on top of Meta’s fees. MonoChat has a free plan, a Growth plan at $120/month with 2 agents, 1 channel and 100,000 outgoing messages included ($30 per extra agent or channel), and custom Enterprise pricing, with no per-resolution AI fee. Meta’s WhatsApp fees apply separately.
Can my team take over from the AI in MonoChat?
Yes. The AI assistant answers first, and when a customer asks for a person, or the assistant cannot help, the conversation moves to an agent or a team in the shared inbox with the full history. You decide who sees what with roles and permissions.
Which AI models can I use in MonoChat?
You can bring your own key for OpenAI, Anthropic, Gemini, OpenRouter, DeepSeek, Ollama and other providers, with no markup from MonoChat, or use MonoChat’s AI APIs, billed by token usage. You can also run agents on the OpenAI Agents SDK, the Claude Agent SDK or your own endpoint.
Is MonoChat available in the UAE?
Yes. MonoChat is based in Dubai and is an official Meta Business Partner. The interface and support are available in English, Arabic and Turkish.
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Switching? Start with $150 of credit.
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