Donor Re-Engagement Automation

Donor Re-Engagement Automation That Brings Past Donors Back

Re-engage past donors with personalized reminders, impact stories, recurring donation prompts and automated follow-up journeys.

Get Started For Free Chat on WhatsApp

Or start with $150 of credit, enough for a first month of Growth

Nova Foundation Business account

Hi Sophie, last winter your donation helped us deliver food parcels. This year's campaign has just started.

09:40

Donate againSee last year's impact

Happy to help again.

09:52

Winter campaign

One-time donation

Open secure payment link

Thank you! Here is your link. Would you like to make it a monthly donation?

09:52

Make it monthlyOne-time is fine

Make it monthly.

09:53

Great, I have updated your link for a monthly donation. Thank you for standing with us.

09:53

Donor Re-Engagement Features

Reactivate past donors with stories, reminders and recurring donation journeys

  • Donor Re-Activation

    Reconnect with previous donors through personalized re-engagement flows.

    • Inactive donor segments
    • Past campaign history
    • Personalized reminders
    • Return-to-donate prompts

  • Impact Story Campaigns

    Bring donors back by showing the outcomes of previous contributions.

    • Impact stories
    • Campaign progress
    • Field updates
    • Proof-based messages

  • Recurring Donation Prompts

    Encourage one-time donors to become recurring supporters.

    • Monthly giving prompts
    • Suggested amounts
    • Campaign subscriptions
    • Donation links

  • Supporter Reply Handling

    Route donor questions, objections and high-intent replies to your team.

    • Donor questions
    • Fundraiser handover
    • Unified history
    • Follow-up automation

How It Works

Turn inactive donors into repeat supporters through automated engagement

  1. Identify Previous Donors

    Segment inactive, one-time or past campaign donors based on donation history.

  2. Send Personalized Stories

    MonoChat shares impact updates, reminders and relevant campaign appeals automatically.

  3. Convert to Repeat Giving

    Donors receive donation links, recurring support prompts and follow-up journeys.

Example conversations

Donor re-engagement message examples

Win back supporters at the moments they usually drift away: an expired card, a new season, too many messages.

  • Restarting a recurring donation after a card expires

    An approved WhatsApp template flags the failed payment, and the donor updates their card through a secure link without calling anyone.

    Lumen Aid Business account

    Hi Sarah, we could not take your monthly $20 donation to Clean water because your card has expired. Updating it takes a minute.

    08:30

    Update cardRemind me later

    Update card

    12:15

    Update payment method

    Monthly · $20 · Clean water

    Secure link

    Here is your secure link. Your gift will continue on the same date each month.

    12:15

    Done!

    12:18

    All set, thank you Sarah. Your October donation went through and the next one is on 5 November.

    12:18

  • Inviting last year's Ramadan donors to give again

    Donors are reminded what they gave last year and can repeat it with one tap, with the amount already calculated.

    Atlas Relief Business account

    Ramadan iftar meals

    Last year: 30 meals from you

    Campaign opens today

    Ramadan Mubarak, Adam. Last year you provided 30 iftar meals. Would you like to do the same this year?

    16:00

    Same as last yearChoose an amountNot this year

    Same as last year

    16:12

    Thank you! 30 meals comes to $150. Here is your secure link.

    16:12

    Pay $150

    Paid.

    16:14

    Received. We will send you a photo from the first iftar you sponsored.

    16:14

  • Letting a donor choose fewer messages instead of unsubscribing

    A supporter who feels over-messaged picks quarterly impact news. The preference is saved to their contact, so future campaigns respect it.

    Harbor Hope Foundation Business account

    You have been messaging me a bit too often lately.

    19:05

    Sorry about that, Mark. You can choose what you hear from us:

    19:05

    Impact news quarterlyUrgent appeals onlyStop all messages

    Impact news quarterly

    19:06

    Preferences updated

    Quarterly impact news

    Next update: January

    Done. You will hear from us once a quarter with what your past gifts achieved.

    19:06

    Perfect, thanks.

    19:07

Keep exploring

First month of Growth on us

Re-Engage Previous Donors Automatically

Bring donors back with personalized reminders, impact stories and recurring campaign journeys powered by MonoChat.

Start with $150 credit Chat on WhatsApp

One code per business • 30 days to redeem • No card needed

$150 to get started.

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