Media & Sports
Sports Digitale brings live match data to football fans on WhatsApp with an AI assistant
Sports Digitale’s WhatsApp AI assistant gives fans live scores, statistics and fixtures for Turkish Super League matches, powered by Opta data. The assistant has run more than 16,000 data lookups.
- messages
- 220K+ messages
- customer conversations
- 37K+ customer conversations
- AI assistant actions
- 16K+ AI assistant actions
- channels in one inbox
- 2 channels in one inbox
Who is Sports Digitale?
Founded in 2019, Sports Digitale is a Turkish digital sports media brand producing football and basketball content for more than 620,000 YouTube subscribers. It is the flagship of the Digitale Studios network of channels.
Goals
- Bring live match data into a chat fans already use
- Answer questions about scores, statistics and fixtures instantly
- Make match days more interactive
The challenge
Fans want the latest score, a player’s numbers or the next fixture the moment they think of it, and they want it without opening another app. Serving that by hand is impossible on a busy match day.
How Sports Digitale uses MonoChat
An AI assistant connected to Opta
The assistant calls Opta data through API tools, so fans ask in plain language and get live scores, statistics and fixtures in WhatsApp.
WhatsApp and the website
The same experience runs on WhatsApp and in a chat on the website, with every conversation in MonoChat.
Results
Since January 2025 Sports Digitale has held more than 37,000 fan conversations and over 220,000 messages on MonoChat, with the AI assistant running more than 16,000 data lookups.
Figures come from MonoChat platform data, rounded down, as of October 2026. A conversation is one customer’s thread on one channel.
