Non-Profit
İyilik Yolu Association talks with donors in 320,000+ conversations across three channels
İyilik Yolu runs donor communication on WhatsApp, Instagram and Messenger in MonoChat, with a team of more than 20 people. Close to 8 million messages have gone through the platform.
- messages
- 7.9M+ messages
- customer conversations
- 320K+ customer conversations
- campaigns sent
- 300+ campaigns sent
- channels in one inbox
- 3 channels in one inbox
Who is İyilik Yolu Association?
İyilik Yolu Association is an Istanbul-based humanitarian organisation founded in 2018. It works through partners in Africa and Asia, building madrasas and mosques and running livelihood projects such as fishing boats and milk goats.
Goals
- Answer donors on every channel
- Coordinate a large team in one inbox
- Keep supporters updated with campaigns
The challenge
Donors from all over Türkiye write on WhatsApp, Instagram and Messenger, and a growing team needs to share the work without losing track of anyone.
How İyilik Yolu Association uses MonoChat
One inbox for a large team
More than 20 team members work WhatsApp, Instagram and Messenger conversations from the same MonoChat inbox.
Campaigns
More than 300 WhatsApp campaigns have shared projects and updates with opted-in supporters.
Results
Since April 2025 İyilik Yolu has held more than 320,000 donor conversations and close to 8 million messages on MonoChat.
Figures come from MonoChat platform data, rounded down, as of October 2026. A conversation is one customer’s thread on one channel.
